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I know exactly what it’s like to be the engine behind everything. I’ve been self-employed for over 16 years, and I’ve run LIME for 7 of those. In that time, I’ve worked with brilliant, busy, booked-out solopreneurs who are doing all the things but still feel like something’s missing.
The biggest thing I’ve learned during this time:
when tactics come before strategy, momentum will often take you in the wrong direction.
That’s why I’m obsessed with clarity. With zooming out before zooming in. With reshaping businesses to make sense for you now, not ones that still reflect where you started.
In 2024, I completed Mark Ritson’s Mini MBA in Marketing to formalise the strategic side of what I’d been doing for years. Since then, I’ve worked with the LIME Flexperts to develop a strategic support process that helps solopreneurs stop firefighting and start shaping a business that actually works for them. A business that matches their energy and ambition and will evolve with them.
No fluff. No faff. Just smart questions, thoughtful structure, and a genuine partnership to get your business where you want it to go without you burning out in the process.
